Wednesday, November 08, 2006

Let's Talk Promotion - Free eBook Promotion That Works!

While we're taking a break from our virtual book tour, let's talk promotion.

As every eBook (or print) author knows by now, promotion is an inevitable part of keeping our products in the public's eye. No matter how small or large your effort, it's going to pay off eventually somewhere down the line.

I had one of my blog hosts tell me she was sorry that her blog didn't get many responses from outsiders when I appeared there, as she thought it would upset me.

No, it didn't.

The great thing about doing virtual book tours is that it's perpetual. Long after the tour is over, and as long as the blog host archives my appearance, my tour will continue indefinitely.

And that's a great thing.

The secret to selling eBooks is to get your link in as many websites as you can, and by appearing on twenty blogs, it doesn't hurt my chances of someone, somewhere down the line, finding it and purchasing my eBook.

But, the virtual blog tour is one of many promotional venues that will get me the Internet presence I need to create awareness of my eBook.

Other venues include syndicating my articles (read my latest: "What is a Virtual Book Tour?") and by sending out press releases on a regular basis.

I have had colleagues come up to me, saying that their eBook is just not selling, and what should they do? They say they have followed my advice and sent out an article and a press release, and still they have no sales.

The mistake they are making is that that one article and press release isn't going to do them much good.

If they had been following the advice in my ebook, "A Complete Guide to Promoting & Selling Your Self-Published eBook," they would know the secret.

The secret is that you need to send out that same article and that same press release to every website listed in the eBook. I have provided them with a one-click process that takes them right to the submitting page, and have made it easy for them; and yet, they don't take the time to complete the process.

By getting your eBook's link into as many places as you can, you increase your eBooks presence in the search engines; thus, increase the chances of someone finding out about your eBook using your key search words and phrases.

I'll tell you how this works.

A couple weeks ago, my writing group, The Writersville Gang, and I published a free eBook titled "Haunted Happenings." We didn't charge, and it was entirely free for the asking.

Using the search words, "free Halloween eBook," I used this in every promotional literature I sent out. In six days, our ebook landed in the number one spot in Google, one of the most popular search engines. If you want to see this for yourself, click here. See the power of free press releases?

You need to zero in on what key search words or phrases that people would use to find your eBook, and use them in every single promotional literature you send out.

That's it for today, and happy promoting to you!
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Blogger unwriter said...

Very good information. I've put my press release in a few places and need to keep going down the list. I ran out of time when I was doing it and need to find the time to finish. I will get it done.

7:12 AM  
Blogger Schuyler Thorpe said...

A lot of amateurs think that telling people about what they are publishing, and/or releasing ONCE will bag them sales.

Unfortunately, not many understand that if you have something worth selling, you have to make a concentrated EFFORT to stay on the forefront and keep pitching.

It's a lot like campaigning for public office.

3:47 PM  
Blogger NightRainbow said...

Great post, Dorothy!!! I have to say your book has some great advice!!!

4:58 PM  
Anonymous Joan Stewart, The Publicity Hound said...

Brilliant idea, Dorothy!

Writing direct-to-consumer press releases, offering a freebie, then distributing the releases online, is one of the best ways to drive traffic to your website.

Readers can click on a link in the release, go to your website and enter your sales funnel--even if journalists think your release isn't worthy of their time and attention.

7:10 PM  

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