Wednesday, January 31, 2007

Turn Your Book into a Movie Poster

I thought we'd have some fun today. Pumping up your online book promotion can be hard work, but sometimes there are little gizmos and gadgets you can play with that will make your book stand out. Book promotion can't be all work and no play, can it?

Of course not.

The picture on the right is from a team of writers that have written a pretty darn good paranormal romance that is coming out in trade paperback in February by Mardi Gras Publishing called "The Search for the Million $$$ Ghost" which is authored by Heide Kaminski, Pam Lawniczak and myself.

Actually, that's not the book cover, but a poster I made for it. You can make your own movie posters for your books by visiting

Play around with it and have fun. Pumping up your online book promotion includes getting the word out about your book, so with that in mind, make your own poster and add it to your blog and website and tell all your friends to go see!

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Monday, January 29, 2007

Announcement: Dorothy Thompson to Appear on Radio Talk Show "Marketing with Fran" Tomorrow!

Just letting you guys know, for what it’s worth, I’M GOING TO BE ON THE RADIO TOMORROW!!!

Yep, the show is called “Book Marketing with Fran” with Fran Silverman on the Achieve Radio Network. The show airs Tuesday, January 30, 2007, at noon to 1 p.m. (MST); 11 a.m. (CST) and 2 p.m. (EST). The archives are available 10 minutes after the show ends.

The first guest, Ted Demopoulos, author of BLOGGING AND PODCASTING (2007) and BLOGGING FOR BUSINESS (2006) will begin at 2:00 and my segment will air right after his at 2:30.

To listen to the show, go to and click on the left side under “Shows and Schedules,” then scroll down to Book Marketing with Fran. Click on “Info and Archives.” Once there, click on the appropriate “Listen Live” button on the right (Windows Media Player, Flash or Real Player).

To talk to Fran or her guest, call toll free 800-920-3717 (Phoenix area—623-772-9379). Or to email them, on left side of main page, click “In-Quick Message or Call-In” (In-Quick only works during live shows).

Wish me luck!

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Wednesday, January 10, 2007

Vote for The Writer's Life!

Hi everyone...

It's that time of year again and the Preditors & Editor's Readers Poll is in full swing!

The Writer's Life has been in operation since 2001 and provides writing resources, promotional opportunities for writers, and a newly added promotional workshop. But, more than that, it's a labor of love.

As the editor of The Writer's Life, my goal is to help writers achieve their goals of becoming published and help them promote once they have achieved this. It is to all the writers out there I dedicate this website, and it is my hope that The Writer's Life was a part of making their dreams come true.

If you would be so kind and vote for us under the "Nonfiction Magazine/Ezine" category at Preditors & Editors and to vote for the editor (moi) under "Magazine/Ezine Editors," I would greatly appreciate your vote. To vote, click here, and thank you!

Dorothy Thompson
Editor, The Writer's Life
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Monday, January 08, 2007

Pump Up Your Book Promotion with Do-it-Yourself Book Trailers

One of the things I have learned about book promotion is that the more gimmicky your marketing becomes, the more valued your book becomes. The reason I say this is that whenever I find someone who has taken their book promotion to the next level, no matter how crazy it is and no matter how outside of the box , the promotion usually works in the author’s favor.

One of the more gimmicky things I have seen that gives you more for your promotional dollars is an incredible marketing tool called the book trailer.

A book trailer is simply a promotional video. Think of it as a movie premier of your book. Some authors waste no promotional dollars when it comes to putting out quality book trailers by hiring actors to play the parts of the characters, but if the promotional dollars aren’t there, there is a less expensive route you can go and still turn out a quality book trailer.

One thing we all must keep in mind when marketing our books is that visual sells. When used right, this promotional video could mean fantastic sales, not to mention a very unique way to promote your book.

When I became aware of book trailers a few years ago, I checked into a few companies who could make one for me, but I wanted to see if I could do this myself. I had a graphics program, but if you don’t have one, there are public domain photos on the web you can use for this such as:

Once I accumulated what photos I needed, I began my quest to find a place online to learn how to make my own book trailer.

The first place I discovered was Photo Show ( They offered a month’s trial subscription, and if I wanted to keep it, I would have to pay $49, which is a paltry sum considering what others charge to make your trailers for you.

My first attempt at making a book trailer for one of my books, ROMANCING THE SOUL, can be seen at my website at

I found another wonderful place where you can make your own book trailers at
RockYou ( What I liked about this place was that they didn’t charge you a cent and you can sign up for free. If you’d like to see how I set up one for my paranormal, THE SEARCH FOR THE MILLION $$$ GHOST, you can go to

It would all depend on what you are looking for. While I liked both places, I still lacked the freedom to choose the kind of music I wanted for my book trailer so I kept searching.

It was then when I found out that I had a program (anyone with Windows should have it) called Movie Maker, and I knew I’d hit upon a program that outshined the rest.

Movie Maker is a little trickier than the two previously mentioned, but once you get the hang of it, you’ll fall in love with it. You might want to read the directions first to get a gist of what you can do with it, but it’s a really nice program. The main reason I liked it best of the three is because I could download my movies onto YouTube.

YouTube ( gets approximately 20 million visitors a month, and is perhaps the best place to advertise your book trailer. I’ve got one of mine up there if you’d like to see how I did using Movie Maker. The link is

Remember, these are all first-time attempts, so it proves anyone can do it!

No matter if you go it alone, or hire someone to produce your book trailer, this is a wonderful device to visually show off your book.

The next step will be to find places to promote your book trailer. Of course, the first place would be your website and blog, and don’t forget writer’s forums. Other great places to advertise your book trailer are Google Video ( and Yahoo Video (

Book promotion has taken a step in the right direction with book trailers. Make one yourself and see how well they can promote your book for you!

© Dorothy Thompson

Marketing guru Dorothy Thompson is the editor of The Writer’s Life (, one of Writer’s Digest Top 101 Websites for Writers, and the author of the self-promoting eBook “A Complete Guide to Promoting & Selling Your Self-Published eBook,” available at You can learn how to promote your own books by visiting her promoting blog, “How to Promote Your Self-Published Book,” at or attend her Pump Up Your Online Book Promotion Workshop at

Keywords: book trailers, book promotion, YouTube, Photo Show, advertise your book trailer, Google Video, Yahoo Video, marketing tool, pump up your book promotion
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